The project was an opportunity to design lighting fixtures for bicycles or bicyclists based on a target market of my choice.

More specifically, I chose to design a light producing fixture for bicycles or bicyclists who are commuters in urban areas that enables them to be seen in dark settings.

Target Market

Commuter in an urban setting

Why do they use lighting fixtures?

For safety as it allow others, vehicles, bicycles or pedestrians, to see them in a dark setting. Rarely used for illuminating the path as there are street lights.

What are the challenges of the market?

Theft of bicycles and their accessories, light fixture must be stylish

Design Criteria

Personas/Scenarios

Reasons for Biking

Need to get to work without having to deal with traffic and parking
Quick and easy transportation

Issues when Biking

Has already had bike wheels, lights and other accessories stolen off of their bikes
Having to drive back at night/late when coming back from work (in the winter: shorter days)
Not being seen by vehicles around which places their safety at risk

Reasons for Biking

Economical mode of transportation
Easy way to explore the city to create content
Free range for transport

Issues when Biking

Accessories on bike gets stolen
Having to ride back late after doing sunset/night time photography
Not being seen by vehicles when riding at night
Carrying lights around makes her job harder

Features

Light

Emissive light core
Bluetooth capabalities to change the color of the light

Battery

Detachable bottom containing rechargeable battery

The bottle is very portable and provides visibility for the user